Results Found: 29
21 Laws of Leadership - Series of 8 Networking Mastermind sessions Part of our Leadership Series with the Entrepreneurs Academy, join us for 8 weekly session from Tues 18th Oct 9:30am - 11am with Andrea Splendori enabling you to: ? Raise your leadership to a new level ? Develop your skills to reach your full potential ? Share challenges and brainstorm solutions ? Bring together your ideas and opinions ? Increase your awareness and personal growth ? Become a more effective and fulfilled individual
Content Marketing Strategy (3 hour module) Successful digital marketing strategies have one thing in common: engaging content is at their core. This course focuses on understanding your audience and developing effective, meaningful, and engaging content. You will learn tips and tools on how to write clearly and concisely, and how to create content that is relevant to your audience. You will gain a better understanding of your target audience; how to identify them and how best to reach them. You will explore the various digital platforms used to reach your audience and how content needs to be adapted for these platforms. You will also look at inbound marketing, focusing on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. On completion, you will have a better understanding of content marketing and know how to set clear goals for the content you create. Key Topics: · Building Trust Through Content · The Four Stages of Inbound Marketing: Attract, Convert, Close & Delight · Setting SMART Goals for Your Content Strategy · Writing a Mission Statement to define the key pillars of your content marketing strategy · Creating a Customer Persona · Setting Your Voice & Tone: Character, Tone, Language, Context & Purposes · Choosing Your Channels · Creating a Compelling Content Marketing Blog · Idea Generation & Storytelling · Writing Content for emails, landing pages, calls to action & forms
Fingal Chamber Skillnet - Digital Marketing Programme for SME's This Diploma in Digital Marketing programme is designed to give participants a greater understanding of online marketing and practical knowledge of digital tools. It will equip participants with up-to-date techniques and tools that can be implemented immediately. Delivered online over a series of 6 weekly modules, each module focuses on a specific area of Digital Marketing allowing participants to develop a solid understanding across a wide variety of topics. Two modules per day over 6 weeks from 11th Nov 2022 (9:30am - 4:30pm) Who is this programme for: Owner / Manager, Person responsible for Sales Growth / Marketing Topics include: · Digital Marketing Planning & Strategy · Developing an Effective Website · Search Engine Optimisation (SEO) · Google Ads & Search Engine Marketing · Content Marketing Strategy · Email Marketing & Lead Generation · Creating Display Advertising Campaigns · Social Media Marketing · Video Marketing · Data-Driven Marketing & Website Analytics On completion, participants will have a solid grounding in this field and be in a position to develop a comprehensive digital marketing strategy and implementation plan as well as manage campaigns for their company or business. Participants who complete the programme will also have the option to go forward for a QQI Level 5 Minor Award (5N1364) in Digital Marketing. Programme Modules & Structure The modules are very practical and interactive, and encourage participants to engage in both individual and group exercises. Live demos will also be used in certain modules, where relevant, to demonstrate best practice and effective use of digital marketing tools or apps. As working professionals, our industry-expert trainers are best placed to learn about new trends and technologies as they happen, meaning that participants get the most up-to-date training and knowledge available. Please see below for a brief outline of each module and key topics. Module 1: Creating a Digital Marketing Strategy (3-hour module) Creating an effective digital marketing strategy which is integrated into your overall marketing plan is the first step in ensuring your digital marketing plan supports your business objectives. In this module you will learn how to: · Define your ideal business objectives · Clarify your target audience and understand their needs · Identify & understand the competitive landscape · Clarify your audience?s online habits or behaviours, and design tactics to respond Module 2: Developing an Effective Website (3-hour module) Put together an informed website brief and understand the process behind planning, designing, developing, and launching an effective website. Topics include: · Web solutions and technologies · What does good website development look like? · Understanding the process in developing a website; communicating with your web developers · Creating a good user experience (UX); optimising the user journey. Module 3: Search Engine Optimisation (SEO) (3-hour module) SEO is focused on growing your website?s visibility and awareness in organic search engine results. This module will help you evaluate your current performance, understand the principles of on-page and off-page SEO, and the key steps to ensuring your website is found online. Topics include: · Understanding Search Engines · How to maintain and improve your website?s visibility · On-page and Off-page SEO, Local and Technical SEO · Measuring your SEO performance and planning your SEO strategy. Module 4: Google Ads & Search Engine Marketing (3-hour module) In this module you will learn how to plan, execute & measure paid search campaigns using Google Ads ? the main platform for paid search advertising. Topics include: · Understanding the Google Ads platform · Planning for your Google Ads campaigns · The fundamentals of keyword bidding, targeting and good ad copy · Live Google Ads demo (in class) · How to effectively build, manage and optimise search ad campaigns. Module 5: Creating a High-Impact Content Marketing Strategy (3-hour module) You will gain a better understanding of content marketing and learn how to set clear goals for the content you create, as well as how to identify your target audience, how to write appropriate content for them and how best to reach them. Topics include: · Content Marketing vs Inbound Marketing vs Social Media Marketing · Understanding your story and developing content for your audience ? on the right channels · How to adopt a voice and tone for your brand · Creating a compelling blog. Module 6: Email Marketing & Lead Generation (3-hour module) Understand how to design, build, deliver & measure email marketing campaigns to ensure you get the best possible return, and develop an effective email marketing strategy for your business. Topics include: · Building a quality database and GDPR · Creating effective content for your email · Track and measure your campaign performance · Using Automation & Sequencing for High Return Module 7: Creating Display Advertising Campaigns (3-hour module) Online display advertising conveys your business message visually using text, logos, animations, videos etc. or a combination of these to create ads that appear on 3rd-party websites or social media platforms. Unlike traditional offline advertising, online display advertising allows you to reach relevant defined audiences with a creative message, provide an instant call-to-action and is crucially measurable. Topics include: · Types of display advertising · The Google Display Network (GDN) and how it works · How to target (and re-target) your audience · Optimising & reporting on your campaigns Modules 8 & 9: Social Media Marketing (2 x 3-hour modules) In these two modules, you will learn how to develop and implement an effective social media strategy that is suited to your brand proposition and target customer. You will look at Facebook, Instagram, Twitter, LinkedIn, & TikTok, and learn which platform or platforms are best suited to your business. Topics include: · Defining Social Media Marketing objectives · Using Facebook, Twitter, Instagram, LinkedIn & TikTok for business · Publishing best practices & the importance of storytelling · Social media management tools · Implementing paid social media advertising campaigns · Creating a publishing plan and social media marketing strategy. Module 10: Creating Live Action Marketing Videos (3-hour module) Learn how to plan, produce, and edit successful videos for your business to achieve maximum return. You will learn how to tailor each video you create for your specific target audience to ensure that each video is concise, relevant and has a clear tone and style. Topics include: · Types of videos; identifying the purpose of your video and target audience · Developing your content strategy; planning and building your video · Authenticity & capturing attention · Analysing what makes an effective video. Module 11: Data-Driven Marketing & Website Analytics (3-hour module) Learn how to make informed changes to your website or marketing activities based on real data from Google Analytics & build a strategy that will lead to growth. You will learn how to set up and use Google Analytics (GA) and will gain an understanding of the key terms, metrics, and common reports. Topics include: · Understanding Google Analytics (GA), key metrics and terminology · Key reports; Real-time, Audience, Acquisition, Behaviour & Conversions · Assessing the performance of your digital marketing activities · Setting up GA tracking: Goals and e-commerce conversions. Module 12: Creating an Integrated Digital Marketing Plan & Strategy (3-hour module) During this module you will combine all your learnings from the previous 11 modules to create and plan an integrated digital campaign for your organisation as part of your overall marketing plan. You will also learn how to manage your budget and maximise your ROI. On completion, you will have everything you need, from templates to tools, to create an integrated digital marketing campaign for your business. Topics include: · Using the SOSTAC framework · Carrying out a digital audit of your company, market environment and competitive landscape · Planning your budget · Clarifying your target audience and mapping customer personas to relevant digital channels · Creating a target content plan. Certification and QQI Level 5 Minor Award (5N1364) On completion of the programme, participants will be awarded an Irish Times Training Diploma in Digital Marketing and will then have the option to go forward for QQI accreditation. The QQI Award is a Minor Award and is positioned at Level 5 on the National Framework of Qualifications (NFQ), the framework for the development, recognition, and award of qualifications in Ireland. Participants who wish to obtain the QQI Digital Marketing Level 5 Minor Award (5N1364), are required to complete a collection of work (5 short assignments and a Digital Marketing plan), due 6 weeks after the completion of the course. Participants must also attend a minimum of 10 modules. Applicants to QQI Level 5 courses must: · Be able to demonstrate the levels of knowledge, skills and competence associated with NFQ level 4. This may have been achieved through a formal qualification or through relevant life and work experience. · Be aged 18 years or above. · Be proficient in written and spoken English. · Be able to attend all timetabled classes and participate in all programmes related activities. · Be in a position to complete the required number of hours of self-directed learning.
Drive Growth through Digital Part of our Leadership Series with the Entrepreneurs Academy, join us for this highly engaging session with Felicity Mc Carthy enabling you to: ? Build engaging content for your website ? Effectively use smart tools and technology ? Make and edit videos that tell your brand story ? Drive traffic to your website using keywords ? Understand and use SEO to improve your ranking ? Create a stronger online presence
Emotional Intelligence in Operation - What is it and how it can Help? Duration: 1.5hour Overview Emotional Intelligence is a key component of healthy working relationships, and this 90- minute webinar will give participants an increased self-awareness of their emotional intelligence and the knowledge and skill to leverage this critical tool when working with employees, management, suppliers, vendors and other internal and external stakeholders. Topics Include The four pillars of Emotional Intelligence, including self and others The Importance of Social and Emotional Intelligence in the workplace Recognising and Responding to the Emotions of others Applied Emotional Intelligence Learning Objectives By the end of this training, you will understand how to: Understand emotions of self and how emotional reactions can affect interactions with colleagues Understand how emotional responses may affect colleagues? perception of you as a member of a team Apply strategies to control emotional reactions which impact others Use techniques to empathise with others and to better understand their motives Understanding the role of Emotionally Intelligent Leadership to effect organisational success and sustainable relationships
Overview The Intermediate Excel 2019/365 course builds on the techniques and concepts presented in the Excel 2019/365 Introduction course. It focuses on how to create and use advanced formulas, analyze data, organize worksheet data with tables and enhance workbooks. Course Prerequisites This Intermediate course assumes the user has completed or has an understanding of the topics covered in the Excel 2019/365 Introduction course, including: Using basic formulas and functions in a worksheet Editing and formatting Excel data Printing and saving Excel files Objectives By the end of this course users should be comfortable in creating advanced formulas, analyzing data with functions, analyzing data using functions and basic PivotTables, working with tables and enhancing workbooks. Course Content Lesson 1: Creating Advanced Formulas Apply Range Names Use Specialised Functions Link to Data in Multiple Workbooks Lesson 2: Analysing Data with Logical and Lookup Functions Use Text Functions Use Logical Functions Use Lookup Functions Use Date Functions Use Financial Functions Lesson 3: Organising Worksheet Data with Tables Create and FormatTables Modify Tables Use Table References Lesson 4: Analysing Data with PivotTables Create a Basic PivotTable Lesson 5: Enhancing Workbooks Customise Workbooks Apply Condtional Formatting Protect Files Course Prerequisites This Intermediate course assumes the user has completed or has an understanding of the topics covered in the Excel 2019/365 Introduction course, including: Using basic formulas and functions in a worksheet Editing and formatting Excel data Printing and saving Excel files