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Professional Diploma in Digital Transformation
Date and Time
Thursday Sep 22, 2022
6:30 PM - 9:30 PM IST12 week course beginning Thurs 22nd Sept - 8th Dec 2022. One weekly 3 hour lecture 6:30pm - 9:30pm Additional Start dates available: Oct , Nov , Dec 2022.
Location
Live Instructor-Led Webinar
Fees/Admission
Chamber Members 1125 euro
Non-Members 1275 euro
*Fingal Chamber members must log in to be eligible for member-only rates and options.
For details on how to access the Member Information Centre, please click here.Website
Description
This course is delivered through UCD Professional Academy. It is a 12 week course beginning Thurs 22nd Sept - 8th Dec 2022. One weekly 3 hour lecture 6:30pm - 9:30pm Additional Start dates available: Oct , Nov , Dec 2022.
Course IntroductionThe Professional Diploma in Digital Transformation Management will clear the haze for many business professionals in understanding how to link their current traditions of conducting business, compared to the plethora of possibilities by implementing digitalisation and digital transformation into everyday business processes.The course covers the study of digital transformation, and will convert thinking regarding the business model and organisational strategy, digitising omni-channels within the consumer market, aligning convergence and commercial objectives, ultimately outlasting and growing in the age of digital.The outcome of this course will lead to discovering Industry 4.0 and the positive effects of digital transformation available to organisations, as well as the possibilities of safeguarding growth and technological advancement through digitalisation within standard business processes, ultimately reaching digital transformation.Entry requirementsThere are no minimum requirements for this course in terms of academic and/or professional qualifications. It is likely that you will be someone with an interest in business development, business organisation, and business processes who wants to develop an understanding of the benefits of digitalisation and how growth and technological advancement can be facilitated by digital transformation.You may be a manager, business owner, entrepreneur, or other decision-maker within an organisation.Learning OutcomesOn completion of this course, you will be able to:• Describe digital transformation and Industry 4.0 key digitalisation concepts and the importance in efficient business operations• Detail a variety of digital transformation strategies and styles applicable in defined situations• Explain the historical development and varying perspectives concerning digitalisation and digital transformation• Recommend management actions and decision-making processes in a variety of contexts concerned with digital transformation• Discuss and apply key concepts and models/frameworks used in digital transformationCourse Structure3 hours; one evening per week from 6.30pm to 9.30pm for 12 weeksCourse BreakdownThe course covers four major areas:1. A focus on key digital transformation concepts; describing the development of digitalisation as a field of study and practice2. The evolution of digitalisation and digital transformation through from scientific fundamentals to contemporary challenges3. Understand digital transformation functions, processes and practices, and future challenges for professionals4. Connect the concepts and future effects of Industry 4.0 and organisational digital transformation effectiveness and efficiency for the organisation that will underpin the courseThe twelve units will cover:• Digital transformation and Industry 4.0 – An introduction to digital transformation. Understanding digital transformation and Industry 4.0. The role of management and decision makers in the transformation process.• Digitisation, digitalisation and digital transformation – what’s the difference? The meaning and complete distinction of each of the ideas and its influences on business. Understanding how digital transformation can grow the enterprise.• A digitally inclusive business strategy – Breaking the mould of traditional business tactics and recognising that digital transformation is a strategic business shift towards growth for any industry and organisation.• Digital transformation in the organisational business model – Looking at traditional organisational business models and adapting towards a digitalisation model for the future. Recognising digitalisation in all functional areas of business. Grasping the theory of constant digital transformation.• Digital transformation analysis of business processes – Investigating what can be transformed by the implementation of a digitalisation business strategy into current business processes.• Leadership and Change inside digital – How to lead digital transformation, people change and embracing the management role of transformation.• Digital can help in really getting to know your market – Exploring how the digitalisation of current business processes can re-introduce you to your existing customers. How to grow your markets by embracing a digital transformation.• Modern market channels: Using digitalisation in your omni-channels – recognising that customers expect a different user experience between the various digitalised touchpoints and how to integrate digital transformation into modern omni-channel marketing. How to deal with channel conflict.• Align convergence by controlling your commercial objectives – how to merge your commercial objectives in line with available strategic tools. Industry 4.0, and digital transformation and the possibilities it offers.• Surviving in a digital era – Strengths, threats, opportunities and weaknesses in the evolution and shift towards a digital transformation.• A digitised shift in thinking – Outlasting the digital transformation shift and modelling you digital strategic thinking. Adopting new competencies.• Managing the digitalised future – Be an innovator in the outlook of digital transformation. Industry 4.0 is here to stay. Adapt, change in order to grow.How will I be assessed?The assessed component of the course is built progressively after each unit through a learner log. The first learner log entries may be requested for feedback, although they are not graded.At the end of the course, a learner report, including an executive summary, an introduction, a compilation of all weekly learner logs, conclusion and recommendations sections are submitted for grading. This learner report counts 100% toward the successful completion of the course, along with an 80% attendance to weekly sessions.The goal of the learner report is to demonstrate the course learning outcomes.Digital Transformation Management-Digitalcanhelpinreallygettingtoknowyourmarket–Exploringhowdigitalisationofcurrentbusinessprocessescanre-introduceyoutoyourexistingcustomers.Howtogrowyour markets.-Modernmarketchannels:Usingdigitalisationinyouromni-channels–recognisingthatcustomersexpectadifferentuserexperiencebetweenthevariousdigitalisedtouchpointsandhowtointegratedigitalisationintomodernomni-channelmarketing.Howtodealwithchannel conflict.-Alignconvergencebycontrollingyourcommercialobjectives–Howtomergeyourcommercialobjectivesinlinewithavailablestrategictools.Industry4.0andthepossibilitiesit presents.-Survivinginadigitalera–Strengths,threats,opportunitiesandweaknessesintheevolution and shift towards digitalisation.-Adigitizedshiftinthinking–Outlastingthedigitalisationshiftandmodellingyoudigitalstrategic thinking. Adopting new competencies.-Managingthedigitalizedfuture–Beaninnovatorintheoutlookofdigitalisation.Industry4.0 is here to stay. Adapt, change in order to grow.How will I be assessed?The Digital Transformation Management course is assessed through weekly reflective logsAbout the LecturerLynnette RoeAnestablishededucator,LynnetteRoehasabackgroundinthebankingandinsuranceindustry,withexperienceinadministration,management,salesandmarketing.ShehasalsobeenactiveonacademicboardsandcouncilswithintheprofessionaltrainingsectorinDublin.SheholdsaBachelorofBusinessAdministrationdegree–BBA(1stClassHonours)andanMBAfromtheUniversityofWales.Herprofessionalandacademicinterestsincludeentrepreneurshipandinnovation,management,businessstrategyandconsultancy,withaparticularcommitmenttochampioningdigitalisation of organisational business processes.
